Mini Boden Christmas Me Books campaign is a hit! / by jen outlaw

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We worked with Boden's children's brand mini-Boden on a Christmas customer loyalty campaign. Between the months of October and December, any customers ordering children's clothing found a special gift card in their package. The card entitled them to redeem a free collection of winter themed Me Books.

Roughly 110,000 cards were inserted into parcels and distributed to both UK and USA customers. For a direct campaign of this kind, targeting only iOS users, the take up was phenomenal with almost 10,000 redemptions of the offer meaning a conversion rate of 9.1%. The campaign was set up and fulfilled by Made in Me using the Me Books platform and a promotional web page where customers could enter their unique code and download the free Me Books app.

If you'd like to know more about how our digital and app publishing platforms can benefit your brand in this way feel free to get in touch.