Boden Christmas campaign rewards loyal customers with a festive collection of classic stories for children

We worked with Boden's children's brand mini-Boden on their Christmas customer loyalty campaign. Between the months of October and December, any customers ordering children's clothing found a special gift card in their package. The card entitled them to redeem a free collection of winter themed Me Books.

Roughly 210,000 cards were inserted into parcels and distributed to both UK and USA customers targeting only iOS users, the take up was phenomenal with 22,000 redemptions of the offer giving a conversion rate of 10.4%. The campaign was set up and fulfilled by Made in Me using the Me Books platform and online redemption portal where customers enter their unique code and download the free Me Books app.