Made in Me has established a global reputation creating playful and inventive interactive experiences for children.
With over one million apps downloaded, we have a targeted channel for those wanting to engage in the children’s digital space. Our Me Books app alone has enabled us to build a channel of half a million loyal customers in just over a year.
This success has prompted work with clients such as Save the Children, Boden, The Telegraph newspaper, Giraffe restaurants – and more! - who have accessed this customer base to raise brand awareness and add value for their customers by offering digital editions of popular children's books (Me Books) and comics (Me Comics).
Whether you’re looking to add value for your customers or use our platforms to launch a new brand, Made in Me can develop and create effective, easy-to-implement campaigns that target families.
These are a few of the projects we are currently working on to illustrate how our campaigns can be applied across a diverse spectrum of execution.
We are about to execute two on-pack campaigns with two different food partners in the coming months. Customers will be able to redeem their digital gifts on purchase using a computer or mobile device.
This promotion involves giving away free Me Books when consumers sign-up to the in-flight wifi system, which is being trialled in five international flights this summer. This is a value-add promotion to encourage flyers to purchase wifi on long-haul flights.
We are working with a library in the UK and an independent book chain in Australia to trial a location-based promotion. Using Google Maps data, select Me Books titles will be on offer (free at the library) only at specific real world locations.
We are working on an on-pack promotion for a shared license which will include a printed card inside the toy packaging. The card allows people who purchase the unique SKU to download a free Me Book. The value-add is advertised on the packaging of the toy, as well as in ours and our partners communication channels
Me Books is a rapidly growing digital children's book and comic shop with a truly global reach.
- Hundreds of best-loved stories on shelf including content from Disney, Nickelodeon, Penguin, Harper Collins, Hachette, Scholastic, Egmont - and more
- Over 1 million Me Books downloaded since launch
- Me Books averages 1,500 downloads daily.
- Me Books Club has 60K members.
- Demographic: Me Books (2-6), Me Comics (5-9)
- Me Books & Me Comics are FREE to download and come with one FREE book.
- Patented draw-and-record technology lets children and families record and save their own versions of each and every story.
- Celebrity narrators in Me Books include Benedict Cumberbatch, Tamsin Greig, Hugh Bonneville
The Me Books Club
Our Me Books Club is a family community centred around a website, Facebook and Twitter accounts, and weekly newsletter. The global Club is new and currently has 60,000 members. It’s growing quickly, and it’s a channel we offer partners to cross promote new products, run competitions and provide Club offers. It is possible to restrict communication by territory.
A sample Club newsletter can be found here.