Have you heard of the Sneak monsters? Well, perhaps that's because they only appear when a child needs a friend.
Sneak is an app created to explore the idea of a digital experience involving real-world play scenarios. The app challenges children to literally sneak up on their touchscreen device to tap and photograph a host of bashful creatures. If there's too much noise, or if you move too quickly, the creatures will flee.
Nominated for a BAFTA for best original app for children, Sneak has been featured as both an iTunes and Starbucks App of the Week and has been downloaded over 250,000 times since launch!
We are developing Sneak for TV and publishing. It's a property supports preschoolers with those tricky, everyday challenges like brushing your teeth, sharing, tying your shoes, getting angry, eating broccoli. The shy monsters are summoned by a catchy rhyme and appear suddenly to help the preschooler through the tricky challenge or first experience at hand.
Sneak is currently being developed for publishing, TV and digital formats by Made in Me.